Meet Dr. Brown
Dr. Jack Brown is a high-performance leadership coach, culture builder, and mental skills expert with over 15 years of experience developing elite athletes and teams.
Dr. Jack Brown currently serves as the Head Swimming and Diving Coach for the University of Wisconsin - Madison. A former NCAA Champion and U.S. National Team member, Dr. Brown earned his Ph.D. in Sport Psychology from the University of Missouri and has coached Olympians, NCAA All-Americans, and national champions across multiple programs.
As the founder of Doc Brown Performance, Dr. Brown works with athletes, coaches, and organizations to build mental toughness, develop leadership systems, and create values-driven team cultures. His frameworks—The Six Questions and Win the Day—have been used by individuals, teams, and businesses across North America to translate preparation into performance under pressure.
In addition to his coaching, Dr. Brown also works with club and pro athletes, coaches, and business leaders through workshops, 1-on-1 coaching, and consulting.
A passionate competitor himself, Jack is an avid cyclist and lifelong student of all things related to elite performance. He lives in Madison, Wisconsin with his wife Sarah and their two daughters, Finley and Ellie.